Behind the Brand
I'm Michelle Barrionuevo-Mazzini, the Owner/Founder of CASITA MICHI, a wellness brand that celebrates Latiné culture through consciously crafted candles and home fragrances.
I'm a 1st-Gen Latina born to South American immigrants and raised in San Francisco, CA. My profound connection to my Latin roots and heritage has been a cornerstone of my entrepreneurial journey and the narrative I hope to share with others.
With the lack of representation in the home fragrance space, I set out to create a brand that would inspire my community to feel seen while practicing unapologetic self-care through intentional storytelling and culturally empowered wellness.
In the Fall of 2021 we found that representation by becoming the first Latina-owned candle brand to debut at Macy's, both online and in-stores across the U.S. By launching in a mainstream retailer, we are bridging the diversity gap and amplifying visibility and representation for the Latiné community that didn't previously exist.
Meet Our Founder
Brand Values + Mission
Our brand is committed to representation, sustainability, and social impact. Throughout the year, we contribute a portion of our sales to organizations and events that raise awareness and provide support for social causes impacting the BIPOC community. We also take pride in giving back through community sponsorships and charitable in-kind donations.
Our mission is to inspire under-represented and marginalized communities to feel seen through empowered wellness. We believe in cultivating a community that values representation, cultural awareness, and the belief that everyone deserves to take up space.
Behind the Name
Michi is a lovingly nickname my familia gave me when I was just a young girl, short for Michelita. When it came time to choose a name for my small business, a close friend of mine wasn’t thrilled with the options I had in mind. She encouraged me to dig deeper into who Michelle truly is and the story I wanted to tell through my brand
And that's how CASITA MICHI was born!
I'm Michi, the proud daughter of immigrants, a passionate Latina who values family, culture and community.
My brand name is a heartfelt tribute to my late mother and brother who affectionately called me by that name. Their enduring love and light are infused into every aspect of my brand, keeping their spirit alive.
I create products from my home to yours, crafted with love and good energy.